Fashion photography can be a funny old thing. You meet with the client and they have a good grasp of what they want. They want the detail to show, and the quality to stand out. Great, that means they aren’t going to go for that full on flat lit look, so often seen on their competitors websites. Something to look forward to.
Photographing a product in a lifestyle setting can bring it’s own problems. We need to remember that the model is secondary to the product, and whilst they create the desirable lifestyle our client wishes to market to their potential clients, we need to bear in mind the key points of the product.
Model portfolio shoots are often daunting for both the model and the photographer. Often, it’s the first shoot for a model wanting to start a new portfolio. For the photographer, it can be a lot of work building the relationship and helping the model find their feet and feel comfortable.
Well, the final destination of Adnan’s journey to London Fashion Week and Fashions Finest, and it’s certainly been interesting. After a very long and intensive day’s shooting, both on location and in the studio, we finally made it. And now?
After spending most of the day shooting fashion on location for Adnan Bayyat, we then started work on the Couture collection at the studio, and there was an awful lot of it too. It was certainly going to be a long day. All the collections needed to be photographed in one day, as the London Fashion Week with Fashions Finest was looming.
Part of Adnan Bayyat’s collection for London Fashion Week and Fashions Finest included something a little special. The artist Swarez kindly donated two painted canvases, which had been very carefully prepared by Swarez to be supple. Each of these canvases had a five figure value, and it was certainly a unique material, texture and design. So, with such valuable material, Adnan of course was very careful when he cut them into pieces! Well, you would, wouldn’t you.
Right at the end of October, I received a phone call out of the blue from renowned fashion designer Adnan Bayyat in Manchester. Basically, he was to both open and close the first day’s show at the London Fashion Week with Fashions Finest. His main issue was the fact he needed images of two collections ahead of the show to capitalise on this opportunity. Apparently Adnan already had everything in place, right up to the point where his photographer pulled the plug and let him down. Not just with the photography, but also the locations and models were withdrawn too. We had less than a week to get everything in place, and due to the time restraints, it would all need to be shot in one day.
This was another assignment for Rachel Mason, educator at Alan Howard Training, and all round good egg. And as usual, Rachel gave me a scanty outline as to what we would be doing (“Just a few shots in Blackpool…”), which bore little resemblance to my unfolding day!
Some of you may recall a good friend of mine, Rachel Mason, Educator at Alan Howard Training. Rachel has worked on several shoots with me before, including the cover for the 2013 Lencarta catalogue. Anyway, Rachel asked me to go along to a training event, where a new hair colouring system was to be launched. Take a few headshots, a few of the entertainment and training, and that’s it. Easy Peasy!
This was part of the shoot for the “lifestyle” images for the Lencarta 2013 catalogue. The above image is how I envisaged the original concept, but due to time restraints and the fact the dress didn’t actually throw to both sides simultaneously without displaying underwear, we settled on the image lower down for the index page of the catalogue.