Food or Product Photography?

Wedding cakes. Lots of them 🙂 Is it food or product photography? Normally, when I have a subject to photograph which sits in two or more categories, and determining the right strategic approach to the photographic style is difficult, I consider the target client rather than the paying client. Occasionally, my clients don’t always recognise the characteristics of their products that entice their clients to buy, possibly because they are too close to their own product and view it differently.