The technique demonstrated is “short lighting”, where an accent light is used on the far side of the subject’s face, which then has a slimming effect to their features. This wasn’t a portrait session, but a quick demonstration example, shot during a mentoring session.
Product photography for me, seems to attract a lot of domestic and commercial light manufacturers. This tends to be one of the types of products that’s a little more difficult to photograph in-house by an employee with an iPhone or a “nice camera”.
Marketing and PR photography. Something that tells the viewer “This is me, and this is what I do.”
This is the portrait of Wayne Myers I shot for the blog entry on the launch of his own career as a full time professional, as opposed to working full time for me.
Photographing a product in a lifestyle setting can bring it’s own problems. We need to remember that the model is secondary to the product, and whilst they create the desirable lifestyle our client wishes to market to their potential clients, we need to bear in mind the key points of the product.
Photographing chocolate can present challenges. If you aren’t careful with regards to lighting, the chocolate can take on an almost plastic look. Not particularly conducive to one of the world’s most renowned romantic food items.
This was one of the first events the Olympus E-M1 covered. As I mentioned in The Tides of Change post, the Olympus was originally purchased for personal work.