About Michael Sewell

Senior Photographer. With over 38 years experience in commercial and corporate photography, covering sports, weddings and events in between. Michael is known for his creativity and lighting skills, his attention to detail and patience for the perfect picture. Michael is an Elinchrom Ambassador and Olympus Mentor.

How Restaurant Owners Use Food Photography

As many restaurant owners understand, the methodology of marketing to a target audience isn’t just driven by the business, it’s driven by their clients.

Wedding Photography at Samlesbury Hotel

Occasionally, I come across a venue where I feel I may have a bit of a challenge with regards as to where I may do the portrait session. The Samlesbury Hotel is one of those. There is a large car park, which basically surrounds the hotel. There is a field, which I’ve used before, but it wasn’t going to work this time, as this was a November wedding, and it was dark.

Review – Quadralite Stroboss 60 EVO

Following my experience with the Metz 64 AF-1, and it’s subsequent replacement after the Olympus FL-900R review, I wanted a cheap backup TTL speedlight. I took a look at the Quadralite Stroboss 60 EVO from Pixedo, and quite liked the listed spec and features. And here we are.

Food Photography for The Emmott Arms, Colne

Mark, who owns the Emmott Arms, asked for a full range of images. This was to include food photography, and also interior and exterior images. He also wanted to include some staff imagery, although rather than headshots, he wanted lifestyle images that would reflect the character of the establishment.

Review – Elinchrom ELB500

The up front and honest bit : First of all, just so we are completely transparent, I’m an Elinchrom Ambassador. Secondly, I happen to be an Ambassador because I use Elinchrom, not the other way around. Obviously, there are some perks to this, such as having the opportunity to use and test the latest equipment before its public release. As I use four ELB400 units for my location work, the new ELB500 announced earlier this year is of particular interest to me. My four ELB400s are used most days, with a variety of subject matter, and in varied conditions. And whilst I was quite confident I’d have no issues using the ELB500 in place of an ELB400, I wondered how much real difference this new unit would make. After all, I’d been perfectly happy with my current setup for over two years. No issues, no dramas and certainly no disappointments. And considering my investment in those four units, how much advantage would the ELB500 bring, and would it put my ELB400 relationship at risk?

Car Photography, Preston

After I’d had a run of silver cars, I was rather grateful for a black Ferrari 308GT Spider to turn up in Preston, and in rather nice nick too. The brief was for exterior and detail imagery, and the weather was rather good. I really do enjoy my automotive, or car photography.

Review – Quadralite Litebox 50cm x 50cm Softbox

I use a lot of folding softboxes in various forms, and all in an effort to create a smaller, lighter location kit. I’ve got numerous larger folding Octas and the like, but wanted a smaller softbox for closer work. I’d purchased “no name third party” previously, only to be disappointed with the build quality and the fact it had no inner difuser. So when I renewed my search, I came across the Quadralite Litebox 50×50 folding softbox which was listed on the pixedo.com site.

Product Photography, Lancashire

Product photography doesn’t always need to be on white. On white images are required by a number of e-commerce platforms, such as Amazon, and unfortunately, many clients assume it’s the norm.

Car Photography, Burnley

I enjoy all aspects of my work, but there are two genres I think are my favourite subjects to shoot. Vehicles and food. With automotive photography, I really enjoy the challenges of large vehicles such as lorries and buses or coaches etc. But I actually enjoy photographing any vehicle, from a truck, right down to a motorcycle, and anything in between.

Review – Olympus FL-900R

This review basically came about after a number of conversations I’ve had regarding my “run n gun” setup, which to date, was a Metz 64 AF-1. My original reason for choosing the Metz was the ability to use an external battery pack for reduced recycling times, whereas the current Olympus lineup have no external power option. It kinda came to a head when I did the review for the Quadralite Reporter 200 TTL (Godox AD200 variant), as I found the Reporter 200 to be far more consistent in TTL mode than my Metz. There was a brief conversation with a commenter onLighting Rumours, and it made me reassess my “run n gun” kit. Hence the Olympus FL-900R.

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