The above image was conceived and shot for Ash Ellison, MD of Wrapped UK, who are based in Colne, Lancashire. The material is quite reflective, and posed a number of challenges.
As many restaurant owners understand, the methodology of marketing to a target audience isn’t just driven by the business, it’s driven by their clients.
I wondered how the Fujifilm GFX 50s would deliver on a nice, low key food image, not too dissimilar to the renaissance era paintings we are familiar with. It really wouldn’t take an awful lot to light it, to be honest. Pretty much a single light, and a reflector.
This was the first real outing for the Fujifilm GFX 50s, with quite a rare incarnation of the Aston Martin V8 Vantage N430. The GFX turned out to be the absolutely ideal camera for the automotive or car photographer. This image was taken in Worden Park in Leyland, Lancashire.
Mark, who owns the Emmott Arms, asked for a full range of images. This was to include food photography, and also interior and exterior images. He also wanted to include some staff imagery, although rather than headshots, he wanted lifestyle images that would reflect the character of the establishment.
After I’d had a run of silver cars, I was rather grateful for a black Ferrari 308GT Spider to turn up in Preston, and in rather nice nick too. The brief was for exterior and detail imagery, and the weather was rather good. I really do enjoy my automotive, or car photography.
Product photography doesn’t always need to be on white. On white images are required by a number of e-commerce platforms, such as Amazon, and unfortunately, many clients assume it’s the norm.
I enjoy all aspects of my work, but there are two genres I think are my favourite subjects to shoot. Vehicles and food. With automotive photography, I really enjoy the challenges of large vehicles such as lorries and buses or coaches etc. But I actually enjoy photographing any vehicle, from a truck, right down to a motorcycle, and anything in between.
I was asked to visit a young lady by the name of Kathryn Whitehill, in Heswall, Wirral who needed some food photography. She had been a contestant on Masterchef, and has a food blog entitled Simply cooked with love. She felt she needed some new images to help kickstart her new site revamp. A lovely lady, and her site is a good resource for home cooking recipes.
Quite often, when presented with a dish to be photographed, I want to isolate a specific part of the food, rather than present the whole thing. This could be derived from the main ingredient, or the most photogenic item amongst the whole platter.