As many restaurant owners understand, the methodology of marketing to a target audience isn’t just driven by the business, it’s driven by their clients.
Mark, who owns the Emmott Arms, asked for a full range of images. This was to include food photography, and also interior and exterior images. He also wanted to include some staff imagery, although rather than headshots, he wanted lifestyle images that would reflect the character of the establishment.
After I’d had a run of silver cars, I was rather grateful for a black Ferrari 308GT Spider to turn up in Preston, and in rather nice nick too. The brief was for exterior and detail imagery, and the weather was rather good. I really do enjoy my automotive, or car photography.
Product photography doesn’t always need to be on white. On white images are required by a number of e-commerce platforms, such as Amazon, and unfortunately, many clients assume it’s the norm.
I enjoy all aspects of my work, but there are two genres I think are my favourite subjects to shoot. Vehicles and food. With automotive photography, I really enjoy the challenges of large vehicles such as lorries and buses or coaches etc. But I actually enjoy photographing any vehicle, from a truck, right down to a motorcycle, and anything in between.
I was asked to visit a young lady by the name of Kathryn Whitehill, in Heswall, Wirral who needed some food photography. She had been a contestant on Masterchef, and has a food blog entitled Simply cooked with love. She felt she needed some new images to help kickstart her new site revamp. A lovely lady, and her site is a good resource for home cooking recipes.
Quite often, when presented with a dish to be photographed, I want to isolate a specific part of the food, rather than present the whole thing. This could be derived from the main ingredient, or the most photogenic item amongst the whole platter.
This series of images were requested for a PR company that specialised in PR for companies dealing with interiors. The brief was rather vague, other than to get a variation of images, including details. The guidance would come from the builder and owner.
Fashion photography can be a funny old thing. You meet with the client and they have a good grasp of what they want. They want the detail to show, and the quality to stand out. Great, that means they aren’t going to go for that full on flat lit look, so often seen on their competitors websites. Something to look forward to.
The food provided for the attendees at the Enterprise Visionary Awards is always something special. And this year, they didn’t disappoint.