As many restaurant owners understand, the methodology of marketing to a target audience isn’t just driven by the business, it’s driven by their clients.
I wondered how the Fujifilm GFX 50s would deliver on a nice, low key food image, not too dissimilar to the renaissance era paintings we are familiar with. It really wouldn’t take an awful lot to light it, to be honest. Pretty much a single light, and a reflector.
Mark, who owns the Emmott Arms, asked for a full range of images. This was to include food photography, and also interior and exterior images. He also wanted to include some staff imagery, although rather than headshots, he wanted lifestyle images that would reflect the character of the establishment.
I’ve contemplated medium format for a good few years now. I disliked it in my film days, because it was just far too cumbersome. I possibly didn’t persevere for long enough, but should you really have to adapt yourself to become accustomed to a tool of the trade? I much prefer when a tool can adapt to my particular style of shooting, and meet my needs without unnecessary drama.
The food provided for the attendees at the Enterprise Visionary Awards is always something special. And this year, they didn’t disappoint.
This was the second shoot with Hazel for her client, Kenanks in Burnley.
This image is from a shoot whilst supporting Hazel Riddle during a food shoot for her client, Kenanks of Burnley.
These were actually taken almost three years ago, for Ninos, an Italian restaurant in Cliviger.
I have to say, I am surprised at just how many “niche” areas there are within a particular market. And I consider myself to be very lucky to work with a few companies that excel in niche areas.
La Locanda is an Italian restaurant in Gisburn. A very intimate atmosphere with a real homely feel to it. I’d been asked to photograph a few dishes for a magazine article.