I have used many camera systems over the years, for various aspects of my work, including food, automotive, property and products etc.. Starting with film cameras such as Fujica, Contax and Nikon, before stubbing a tentative toe into the realm of digital cameras. The impact of digital on the commercial photography world still holds surprises, which I expect to continue with the launch of the
Why Use The OM SYSTEM Cameras For Food Photography? But before we get into that, there's probably a few things I need to make clear. Yes, I'm an OM SYSTEM Ambassador. No, I don't use the OM camera system because I'm an Ambassador. I was asked to become an Ambassador because I use the cameras. (Actually, I was asked way back in 2017 when it was
I’ve had an interesting conundrum of late, with an increasing trend for overhead food photography. Food photography is a particular passion of mine. And no, I don’t eat what I photograph, otherwise I’d be known as the fat photographer!
As many restaurant owners understand, the methodology of marketing to a target audience isn’t just driven by the business, it’s driven by their clients.
I wondered how the Fujifilm GFX 50s would deliver on a nice, low key food image, not too dissimilar to the renaissance era paintings we are familiar with. It really wouldn’t take an awful lot to light it, to be honest. Pretty much a single light, and a reflector.
Mark, who owns the Emmott Arms, asked for a full range of images. This was to include food photography, and also interior and exterior images. He also wanted to include some staff imagery, although rather than headshots, he wanted lifestyle images that would reflect the character of the establishment.
I’ve contemplated medium format for a good few years now. I disliked it in my film days, because it was just far too cumbersome. I possibly didn’t persevere for long enough, but should you really have to adapt yourself to become accustomed to a tool of the trade? I much prefer when a tool can adapt to my particular style of shooting, and meet my
The food provided for the attendees at the Enterprise Visionary Awards is always something special. And this year, they didn’t disappoint.
This was the second shoot with Hazel for her client, Kenanks in Burnley.
This image is from a shoot whilst supporting Hazel Riddle during a food shoot for her client, Kenanks of Burnley.