The above image was conceived and shot for Ash Ellison, MD of Wrapped UK, who are based in Colne, Lancashire. The material is quite reflective, and posed a number of challenges.
As many restaurant owners understand, the methodology of marketing to a target audience isn’t just driven by the business, it’s driven by their clients.
I wondered how the Fujifilm GFX 50s would deliver on a nice, low key food image, not too dissimilar to the renaissance era paintings we are familiar with. It really wouldn’t take an awful lot to light it, to be honest. Pretty much a single light, and a reflector.
This was the first real outing for the Fujifilm GFX 50s, with quite a rare incarnation of the Aston Martin V8 Vantage N430. The GFX turned out to be the absolutely ideal camera for the automotive or car photographer. This image was taken in Worden Park in Leyland, Lancashire.
Occasionally, I come across a venue where I feel I may have a bit of a challenge with regards as to where I may do the portrait session. The Samlesbury Hotel is one of those. There is a large car park, which basically surrounds the hotel. There is a field, which I’ve used before, but it wasn’t going to work this time, as this was a November wedding, and it was dark.
Following my experience with the Metz 64 AF-1, and it’s subsequent replacement after the Olympus FL-900R review, I wanted a cheap backup TTL speedlight. I took a look at the Quadralite Stroboss 60 EVO from Pixedo, and quite liked the listed spec and features. And here we are.
Mark, who owns the Emmott Arms, asked for a full range of images. This was to include food photography, and also interior and exterior images. He also wanted to include some staff imagery, although rather than headshots, he wanted lifestyle images that would reflect the character of the establishment.
The up front and honest bit : First of all, just so we are completely transparent, I’m an Elinchrom Ambassador. Secondly, I happen to be an Ambassador because I use Elinchrom, not the other way around. Obviously, there are some perks to this, such as having the opportunity to use and test the latest equipment before its public release. As I use four ELB400 units for my location work, the new ELB500 announced earlier this year is of particular interest to me. My four ELB400s are used most days, with a variety of subject matter, and in varied conditions. And whilst I was quite confident I’d have no issues using the ELB500 in place of an ELB400, I wondered how much real difference this new unit would make. After all, I’d been perfectly happy with my current setup for over two years. No issues, no dramas and certainly no disappointments. And considering my investment in those four units, how much advantage would the ELB500 bring, and would it put my ELB400 relationship at risk?
After I’d had a run of silver cars, I was rather grateful for a black Ferrari 308GT Spider to turn up in Preston, and in rather nice nick too. The brief was for exterior and detail imagery, and the weather was rather good. I really do enjoy my automotive, or car photography.
I use a lot of folding softboxes in various forms, and all in an effort to create a smaller, lighter location kit. I’ve got numerous larger folding Octas and the like, but wanted a smaller softbox for closer work. I’d purchased “no name third party” previously, only to be disappointed with the build quality and the fact it had no inner difuser. So when I renewed my search, I came across the Quadralite Litebox 50×50 folding softbox which was listed on the pixedo.com site.