I had the opportunity to photograph the rather beautiful Mercedes SLR McLaren at William Loughran, esteemed supplier of performance and luxury cars.
Having had my first shoot with the ELB1200, I wanted a complete change of subject and challenges for my second shoot.
As products go, these signs had their own set of challenges. The main thing I wanted to preserve, was the three dimensional nature and depth of the acrylic. The numbering was quite pronounced within the plastic, and I wanted to make sure that was obvious to the viewer. What I didn’t want, was any glare or flaring caused by the highly polished perspex.
Photographing a product in a lifestyle setting can bring it’s own problems. We need to remember that the model is secondary to the product, and whilst they create the desirable lifestyle our client wishes to market to their potential clients, we need to bear in mind the key points of the product.
I have to say, I do enjoy photographing vehicles. Automotive photography in all its forms, and not necessarily the fastest, sleekest sports cars either. I just like creating the best image I can for my client. My client? Actually, on this occasion, my client is a marketing company, Moo Creations. They gave me an interesting, if very short brief. “We have a client who manufactures the refuse unit on bin lorries. Can you make it look sexy?”
Model portfolio shoots are often daunting for both the model and the photographer. Often, it’s the first shoot for a model wanting to start a new portfolio. For the photographer, it can be a lot of work building the relationship and helping the model find their feet and feel comfortable.
This was from a lighting course I ran a little while ago. The intention is to recreate a window light and infer a little drama.
I’m in the process of moving across to Elinchrom, and one of the areas of my work that looked like it may throw up a challenge or two is high speed photography. Water splashes against products and that sort of thing. There’s a basic rule of thumb when shooting high speed imagery such as the above. IGBT rules!. From speedlights to IGBT location lights and now IGBT studio lights, these are generally the weapon of choice when shooting the likes of water splashes, water wigs and suchlike. Elinchrom do not provide an IGBT option, as they employ a Voltage controlled system.