The above image was conceived and shot for Ash Ellison, MD of Wrapped UK, who are based in Colne, Lancashire. The material is quite reflective, and posed a number of challenges.
As many restaurant owners understand, the methodology of marketing to a target audience isn’t just driven by the business, it’s driven by their clients.
This was a rather nice shoot, and a bit of a reunion. Hannah is a violinist and tutor, and needed some imagery for her website which promotes her sessional work. I say a reunion, because I had photographed Hannah and her boyfriend a good few years ago, when they were members of Montego Bay.
Fashion photography can be a funny old thing. You meet with the client and they have a good grasp of what they want. They want the detail to show, and the quality to stand out. Great, that means they aren’t going to go for that full on flat lit look, so often seen on their competitors websites. Something to look forward to.
I had the opportunity to photograph the rather beautiful Mercedes SLR McLaren at William Loughran, esteemed supplier of performance and luxury cars.
Having had my first shoot with the ELB1200, I wanted a complete change of subject and challenges for my second shoot.
As products go, these signs had their own set of challenges. The main thing I wanted to preserve, was the three dimensional nature and depth of the acrylic. The numbering was quite pronounced within the plastic, and I wanted to make sure that was obvious to the viewer. What I didn’t want, was any glare or flaring caused by the highly polished perspex.
Photographing a product in a lifestyle setting can bring it’s own problems. We need to remember that the model is secondary to the product, and whilst they create the desirable lifestyle our client wishes to market to their potential clients, we need to bear in mind the key points of the product.
I have to say, I do enjoy photographing vehicles. Automotive photography in all its forms, and not necessarily the fastest, sleekest sports cars either. I just like creating the best image I can for my client. My client? Actually, on this occasion, my client is a marketing company, Moo Creations. They gave me an interesting, if very short brief. “We have a client who manufactures the refuse unit on bin lorries. Can you make it look sexy?”
Model portfolio shoots are often daunting for both the model and the photographer. Often, it’s the first shoot for a model wanting to start a new portfolio. For the photographer, it can be a lot of work building the relationship and helping the model find their feet and feel comfortable.