Creating Lifestyle Product Shoots Lifestyle imagery is far more than simply a photograph of a product being used. Your client has a very specific target market In mind, and the lifestyle imagery needs to appeal to the prospective end client. We all buy on an emotional level, whether it's shoes, cars or camera equipment. Often, items are purchased with a goalor aspiration in mind, rather
Review Elinchrom One The Elinchrom One. 131Ws in a small, and rather aesthetically pleasing little unit. But is that all there is to it? I mean, 131Ws? It doesn't seem like an awful lot of power to me. I photograph cars, food and all sorts of stuff, and I tend to need more than 131Ws. As with any equipment I'm asked to review, I make
Location Dance Shoot Well, I've utilised the Elinchrom One review kit on a number of client shoots so far, including food photography for the Lavender Hotel Group, and a couple of automotive shoots. And as I pondered which shoot I should take the kit along to next, I was hijacked. Erm, apparently, I was asked if I would like to see what the Elinchrom Ones
Automotive Work With The Elinchrom One Following on from my food shoot with the Elinchrom Ones, I then had a car shoot arranged. Automotive work is a particular passion of mine, and it would certainly be an interesting test for the Elinchrom Ones. The above image is the finished bracketed image, but not the final image. And yes, I said bracketed image. I usually bracket
Food Photography For The Lavender Hotel Group Whenever I'm asked to review a piece of equipment, whether it's lights, cameras or lenses etc, I tend to use the equipment in real world scenarios first. That basically translates as client shoots, because I find it gives me a wider experience of the equipment, rather than “This is what it is, and these are the specs”. I
Review Phottix Raja Deep 80cm Hexa This is not your bog standard, use every day kinda box. And it was certainly not bought with the intention of using it for all and sundry. No, I had a very distinct idea as to how and when I would use this box, which I will come to later. If you own any of the Phottix Raja range
Creativity with Speedlights Whilst I have access to a wide range of lights and modifiers, sometimes simplest is best. On this particular occasion, simplest was fastest.
Using The OM SYSTEM Cameras For Automotive Photography I have used many camera systems over the years, for various aspects of my work, including food, automotive, property and products etc.. Starting with film cameras such as Fujica, Contax and Nikon, before stubbing a tentative toe into the realm of digital cameras. The impact of digital on the commercial photography world still holds surprises, which I
Why Use The OM SYSTEM Cameras For Food Photography? But before we get into that, there's probably a few things I need to make clear. Yes, I'm an OM SYSTEM Ambassador. No, I don't use the OM camera system because I'm an Ambassador. I was asked to become an Ambassador because I use the cameras. (Actually, I was asked way back in 2017 when it was
I’ve had an interesting conundrum of late, with an increasing trend for overhead food photography. Food photography is a particular passion of mine. And no, I don’t eat what I photograph, otherwise I’d be known as the fat photographer!
