The above image was conceived and shot for Ash Ellison, MD of Wrapped UK, who are based in Colne, Lancashire. The material is quite reflective, and posed a number of challenges.
As many restaurant owners understand, the methodology of marketing to a target audience isn’t just driven by the business, it’s driven by their clients.
This was the first real outing for the Fujifilm GFX 50s, with quite a rare incarnation of the Aston Martin V8 Vantage N430. The GFX turned out to be the absolutely ideal camera for the automotive or car photographer. This image was taken in Worden Park in Leyland, Lancashire.
Occasionally, I come across a venue where I feel I may have a bit of a challenge with regards as to where I may do the portrait session. The Samlesbury Hotel is one of those. There is a large car park, which basically surrounds the hotel. There is a field, which I’ve used before, but it wasn’t going to work this time, as this was a November wedding, and it was dark.
Mark, who owns the Emmott Arms, asked for a full range of images. This was to include food photography, and also interior and exterior images. He also wanted to include some staff imagery, although rather than headshots, he wanted lifestyle images that would reflect the character of the establishment.
After I’d had a run of silver cars, I was rather grateful for a black Ferrari 308GT Spider to turn up in Preston, and in rather nice nick too. The brief was for exterior and detail imagery, and the weather was rather good. I really do enjoy my automotive, or car photography.
Product photography doesn’t always need to be on white. On white images are required by a number of e-commerce platforms, such as Amazon, and unfortunately, many clients assume it’s the norm.
I enjoy all aspects of my work, but there are two genres I think are my favourite subjects to shoot. Vehicles and food. With automotive photography, I really enjoy the challenges of large vehicles such as lorries and buses or coaches etc. But I actually enjoy photographing any vehicle, from a truck, right down to a motorcycle, and anything in between.
I’ve contemplated medium format for a good few years now. I disliked it in my film days, because it was just far too cumbersome. I possibly didn’t persevere for long enough, but should you really have to adapt yourself to become accustomed to a tool of the trade? I much prefer when a tool can adapt to my particular style of shooting, and meet my needs without unnecessary drama.
Quite often, when presented with a dish to be photographed, I want to isolate a specific part of the food, rather than present the whole thing. This could be derived from the main ingredient, or the most photogenic item amongst the whole platter.