As many restaurant owners understand, the methodology of marketing to a target audience isn’t just driven by the business, it’s driven by their clients.
Meet Damien McGlade, photographer and a long time friend. Although he did scare the hell out of me when I first met him. But that’s another story.
Talk about coincidence. The day after the motorcycle shoot, I had an enquiry to photograph a couple of cars.
Chocolate. The one thing I have a hard time resisting when I’m photographing food. And this is particularly good chocolate, I have to say. Besides, if I didn’t eat at least some of it, my wife would grab the lot, never to be seen again!
This was a bit of a bonus shoot. The morning consisted of headshots for Saving You, an independent mortgage advisor. The usual corporate headshot kinda thing. However, the Managing Director is a huge camper van fanatic, doing his own conversions and getting away most weekends. And I just couldn’t miss an opportunity to have a bit of a play.
This image was developed for use with the food photography side of the business and has become quite widely recognised since we started using it a few years ago.
This Scania truck is part of a collection of trucks and wagons belonging to a company, based in London, near the City Airport. I was there to create a portfolio of images for use in their PR and marketing, but also for their new website, currently being developed by D & M Creative.
Corporate headshot photography needs to say more than “hello!”, because it’s also representative of the business. That can mean including the ambience of the setting, or putting the subject in context.
Marketing and PR photography. Something that tells the viewer “This is me, and this is what I do.”
Photographing a product in a lifestyle setting can bring it’s own problems. We need to remember that the model is secondary to the product, and whilst they create the desirable lifestyle our client wishes to market to their potential clients, we need to bear in mind the key points of the product.