I do enjoy photographing food. And photographing really good food is something else! This is the Cherry Tree at Blackrod. An outstanding venue with food to match. The colour and texture gives me plenty to work with, and it’s these two attributes I want to get across.
The up front and honest bit : First of all, just so we are completely transparent, I’m an Elinchrom Ambassador. Secondly, I happen to be an Ambassador because I use Elinchrom, not the other way around. Obviously, there are some perks to this, such as having the opportunity to use and test the latest equipment before its public release. As I use four ELB400 units for my location work, the new ELB500 announced earlier this year is of particular interest to me. My four ELB400s are used most days, with a variety of subject matter, and in varied conditions. And whilst I was quite confident I’d have no issues using the ELB500 in place of an ELB400, I wondered how much real difference this new unit would make. After all, I’d been perfectly happy with my current setup for over two years. No issues, no dramas and certainly no disappointments. And considering my investment in those four units, how much advantage would the ELB500 bring, and would it put my ELB400 relationship at risk?